1974

Michiko Koshino arrived in London with no connections and without speaking a word of English. Despite the challenges, she was determined to establish herself in the city's fashion scene.

1976

Establishing MK company in London

1986

The Inflatable Collection is presented in London, during the London Fashion Week SS 1987

1986 marked the birth of the Michiko London Koshino label

1987

Michiko’s brand organises the largest fashion show to date in Japan, the Street Junction, which spans over two days and attracts a staggering 50,000 attendees. In the same year, Michiko introduces her label Michiko London Koshino at the London Fashion Week

Michiko Koshino expands her fashion labels by launching her Motorking menswear line. This line was inspired by the bike culture, a passion that Michiko had developed since moving to London

1989

The doors of the well-known Neil Street store are opened, featuring a DJ booth where various DJs play their music. The store's interior is later recognized and awarded the prestigious "Blueprint Award".

1990

Michiko presents her Auto Couture SS 1991 collection. This logo is a testament to how Michiko has always been ahead of her time. Many commercial brands will later take inspiration from her ideas and develop them further

1991

For Ss 1992 MK’s camo collection marks the first time a fashion show ever featured a complete range of military-inspired clothing

1994

Michiko Koshino is selected by the Victoria and Albert Museum (V&A) to be part of their Historical Street Style Designer collection.

1996

Yen Jeans makes its debut at the London Fashion Week, marking the brand's first presentation at the prestigious event.

Michiko Koshino F/W 1996

1999

Millennium dress makes its debut at London Fashion Week and is widely regarded as the first puffy jacket with a contemporary aesthetic, a style that is popular today.

An innovative and avant-garde concept involves combining a skirt and trousers into a single piece. S/S 99

2001

The double-base pants debut at London Fashion Week and quickly becomes a sensation, inspiring many other designers to replicate the design. A/W 01-02

2002

A funky special edition version of Fiat Auto's Seicento city car, called Seicento 2Tone and featuring fashion connections, metallic paint combinations and matching colour co-ordinated interiors, designed by Michiko Koshino

David Beckham wears YEN Jeans on UK GQ cover

2005

YEN Jeans is considered one of the most innovative and avant-garde denim brands of its time. Known for its experimental designs and unconventional use of denim.

2006

Spring / Summer 2005 London Fashion Week

2015

Michiko plays a key role in reintroducing the inflatable trend into fashion, which sparks a wave of imitation as the concept becomes increasingly popular.

2016

Michiko London Koshino celebrates 30th anniversary in Tokyo and Osaka.

2018

Collaboration with Smiley for the Summer of Love anniversary

2019

Eytys collaboration FW 2019

2020

Ye flies to London to meet MK and plan a collection alongside his Yeezy/ Gap collaboration

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